The Betsson Tennis Academy was created as a vehicle for Swedish tennis star Jonas Björkman to impart expert knowledge about what to look for in player behaviour, to allow fans to better predict match outcomes. We filmed Jonas live in a tennis hall, and also in an interview situation at Infinity Studios, and we asked him to explain the psychology of a high-stakes tennis match, and the tell-tale stress signs to watch out for.
We carried out a photoshoot to capture images for the promotional campaign. Photographer Johan Annerfelt did a masterful job of capturing a true tennis star.
We travelled to Stockholm for a three day film and photoshoot. Logistics required moving the entire production team to two separate locations over the three day schedule.
First day was spent filming b-reel footage at Danderyds Tennis Hall.
The Infinity Studios team hard at work, Anna taking care of hair, make and wardrobe.
The Internal Match discusses the individual mental struggle a player goes through in their own mind before and during an important match.
Jonas and Johan go back to back.
The Mental Match discusses the psychological struggle between players at the top of their game.
The effect of the weather on a vital match can never be understimated. Jonas discusses how humidity can affect the physical properties of the tennis ball, among other things.