Betsson Sweden World Cup Campaign
We created a series of TVCs around the concept of fans declaring their country allegiances in everyday situations. Lighthearted humour diffuses the real competitive spirit stirred up by the World Cup. We also had Swedish ambassadors Måns Zelmerlöv and Sara Sjöström starring in the eye-opening finale.
France vs Denmark, Russia vs Uruguay, each person declares their favourite to win in the upcoming semi-finals, with Måns and Sara in total agreement that Sweden will triumph over Germany in the final scene.
In the pizza takeaway tempers flare over Spain vs Portugal, although the barber manages to convince his customer that Mexico is the clear winner, and again Måns and Sara are united in their conviction that Sweden will triumph over Germany in the final scene.
In the last of the three ads Måns tells Sara that as all her choices have been knocked out of the semi-finals, as consolation she can share in his 'dough' if he wins. Though by 'dough' he is referring to his cinnamon bun, not his winnings...