The Pressurfect campaign for Swedish steelmaker Sandvik. A new type of fuel rail tube improved efficiency and reduced emissions in automobile engines. This good news needed to be spread, and we were the ones chosen to do it.
We made a video to explain the benefits of Pressurfect and the effect it would have on the automotive industry.
We made a brochure of course.
Brochure images were taken at the Sanvik warehouse facility on a photoshoot carried out with pro photographer Johan Annerfelt.
3D modelling of the ground-breaking Pressurfect fuel pipe and an advanced modern automobile engine, for use in the campaign.
We also carried out a photoshoot which showed the incredible range of pipes and tubing offered by Sandvik.
Some of the trade press ads and outdoor print campaign materals.