We developed two product launch campaigns for Swedish steelmaker Sandvik. The first introduced Pressurfect, a new fuel rail tube designed to improve engine efficiency and help reduce vehicle emissions. It was an important product innovation with a strong sustainability story - and our job was to bring that message to market.
1: Pressurfect
We created a video that brought the benefits of Pressurfect to life, demonstrating its potential to improve engine performance and make a meaningful impact on the automotive industry.
The story was then adapted into a brochure, translating the key messages and visuals into a compelling print format.
The brochure also highlighted Sandvik’s extensive range of tubing - available around the clock from its state-of-the-art automated warehouse. Together, the materials combined product innovation with the scale, availability and reliability of Sandvik’s wider offering.
The majority of the campaign's striking imagery was captured on location at Sandvik’s state-of-the-art warehouse facility, during a dedicated photoshoot with photographer Johan Annerfelt. The industrial setting provided a dramatic backdrop, showcasing both the scale of Sandvik’s operation and the breadth of its tubing range.
We also built accurate 3D models of the system in operation, and animated them.
The launch was further supported by a print advertising campaign developed specifically for key trade publications, extending the Pressurfect story to a highly targeted automotive and engineering audience and creating a consistent presence across the industry.
Finally, we brought everything together in a comprehensive website that became the digital hub for the campaign. It combined the Pressurfect story with detailed product information, technical specifications and Sandvik’s wider tubing capabilities, giving customers a single destination to explore the innovation in greater depth.
2: 100 million metres of tubing delivered
The second campaign marked an impressive milestone: 100 million metres of hydraulic and instrumentation tubing delivered worldwide. To celebrate, we developed a distinctive visual concept using 3D-rendered tubing to create a series of application scenarios — bringing to life the remarkable versatility of the product and the extraordinary range of industries it serves.
We created a 3D-animated video to showcase Sandvik’s groundbreaking hydraulic and instrumentation tubing, demonstrating its versatility across a wide range of industries and applications. Detailed 3D modelling allowed us to bring each application to life, turning a highly technical product story into an engaging and easily understood visual experience.
We then rolled out the concept across multiple channels, including print advertising, a dedicated brochure and website. The distinctive 3D imagery provided a strong visual thread throughout, creating a consistent campaign while showcasing the extraordinary versatility and breadth of applications for Sandvik’s tubing.
