NordicBet TRAV campaign for best trotting odds
When NordicBet decided to take on the Swedish semi-monopoly on trotting, we had a smart idea. We would simply compare the number of times that NordicBet had the better odds in comparison to ATG, the state sponsored high-street betting chain.
In digital OOH placements close to ATG outlets and in the vicinity of the Solvalla trotting stadium, we would show the statistics based on the previous months race events. The screens would start with a challenging message using trotting jargon to grab attention, and then claculate the odds comparison, ending with the question 'Where are YOU betting at the weekend?'
Digital billboards would calculate the odds comparison as people passed by, ending with the question 'Where are YOU betting this weekend?'
At tram stations next to Solvalla we would tease the spectators that nordicbet usually had decidedly better odds than ATG was able to offer.
Even on the approach roads to the Solvalla parking we had our message boldly displayed.
When going to an ATG outlet to place a bet, punters would need to run the gauntlet of superior odds statistics from NordicBet.