The NordicBet fast withdrawals tv ad campaign series was created and broadcast in Denmark over a period of 1.5 years, to promote the incredible 15 minute wait for payouts on NordicBet customers winnings compared to up to 72 hours with competitors. I created the concepts, and wrote and storyboarded each of the four TVCs.
Fast Withdrawals one
Using humour, each ad in the series focused on different aspects of having to wait to celebrate a win. Using humour we depicted what could happen in the up to 72 hours a normal customer would typically wait to recieve their payouts when their team won.
Fast Withdrawals two
In the second TVC in the series, we showed how the VAR system could delay the excitement and action in a typical game, with the payoff 'why wait to celebrate?'
This behind the scenes film shows the incredible work that happens behind the scenes at an all night film shoot. It was also incredibly cold...
Fast Withdrawals three
Ad three showed the passage of many hours on the pitch after a winning goal ends a football match. The sun goes down, the players attempt to stay dry and fail, and eventually the sun rises on a new dawn.
Another peek behind the scenes at film shoot number two....
Fast Withdrawals four
The last of the four ads showed the wait from the supporters perspective, as they sit in the stands with only hotdogs for sustenance.
It was a long hot day, and a long cool night for the players, the crew and the extras. Luckily there were plenty of hotdogs to go around...it is actually not that easy to re-create an authentic Danish pölser truck on an island in the middle of the Mediterranean Sea. And finding the right kind of hotdog sausages is also quite an ask...
Fnally the behind the scenes film for TVC number four. Lots of happy faces and hotdogs to be seen...
When the Finnish NordicBet team saw the end result, they naturally wanted their own language version, which we were happy to supply.