I have been involved in a great number of high-profile B2B technical and B2C consumer projects for a number of clients ranging from global giants to local start-ups, within the pharma and medtech fields.
I have delivered advertising campaigns, product launches, promotional films, web portals, roadshows and trade show stands for a range of products, but common to all was the need to communicate complex technical information in an engaging and intelligent manner.
Client: Linde Healthcare
Project: Launch of INOmax
Project: Launch of INOmax
The INOmax delivery system ensures administration of constant concentration of Nitric Oxide to patients throughout the inspired breath. We created the campaign concept with a unique toolbox DM, a website, print ads and a brochure for the launch of this new system.
Client: Linde Healthcare
Project: LISA Sleep Apnoea
Project: LISA Sleep Apnoea
Concept for the launch of Linde’s programme for treatment of Sleep Apnoea. Without treatment or with low compliance to treatment, sleep apnoea can have repercussions on the body as a whole, leading to other serious conditions, such as high blood pressure, strokes, heart failure, diabetes, brain damage and depression. Excessive daytime sleepiness can adversely affect cognitive function resulting in job impairment and traffic accidents. We produced a training film, website, ads and printed material.
Client: Ortivus
Project: Interactive sales tool for Mobimed
We produced a scenarios-based interactive sales tool where we told the story of the MobiMed mobile patient management system from the point of view of the ambulance staff, medical doctor and hospital manager, depending on which entry point you choose. This was supported by a printed brochure.
Client: Novartis
Project: Various campaign sites for treatment of hypertension, KOL, Alzheimers and Macula Lutea
Project: Various campaign sites for treatment of hypertension, KOL, Alzheimers and Macula Lutea
Patient sites for the spread of information around Novartis’ products for the treatment of various disease states. We created the concepts, designed the websites and also produced all promotional material to drive traffic to the sites.
Tablet-based instructional tool for safe injection technology company BD.