I created an Employer Branding concept for Betsson Group based on the idea that potential employees are far more than just their job description. Each person has their own rich identity comprising their personality traits, goals, interests, passions and skills, and Betsson wanted to communicate that they celebrate the whole person, not just the job description.
We advertised for staff with interesting hobbies and asked them to come to the office dressed for their activity. And then we placed them in typical office environments where other staff are seen going about their daily work. A fun and engaging recruitment campaign with a warm and personal touch.
The print campaign
A tempting offer in the winter darkness? Dream yourself away to a new career on an island in the middle of the Med.
The photoshoot took place at various locations around the Betsson Group main offices in Ta'Xbiex, Malta. These were carefully selected to give an impression of the type of working environments a new recruit would experience.
A yoga enthusiast captured in the main reception area.
Motocross rider in full gear captured on camera in the new annex.
Playing in a band outside of office hours? Bring you guitar to work day.
A netball team leader on the roof terrace overlooking the marina.
Even if re-enacting famous battles is your thing, everyone is welcome.
Testing your physical as well as your mental aptitude can only give positive results.
The recruitment ads were placed at selected OOH sites around high traffic areas.
Print or digital, the campaign was powerful in any media.
How the campaign translated locally across social media.
Behind the scenes
Some behind the scenes from the two-day shoot at Betsson in Ta'Xbiex, Malta.