Punk-style branding platform created for new type of disruptor virtual creative agency, focused firmly on the world of crypto. We wanted to be seen. We wanted to be heard. We wanted to disrupt. We wanted attention. We wanted to grab space in the social medial scene and shout our message.
Brand identity
Video testimonials
We produced shakey, fast-paced video content for social media, telling the story of the brave new world to come, and inviting the courageous to get on board.
Our second video for the agency explored the brand further, with agitprop messaging and a pure punk ethos.
Instagram animations
We created high visibility Instagram posts using the same disruptive graphic style and animation techniques.
Company presentation
We created the marketing material and brand assets too, all in the same in-your-face style. Messaging was unapologetically blunt. No hackneyed agency-speak, just the truth.
Punk-inspired retro graphic identity
The spirit of 1977 pervaded everything we did: challenging, rebellious quotes and slogans, ripped up typefaces, a neon colour palette, brick walls, torn poster effects... we created household and consumer products branded with crypto currency, we created cartoon characters and superheroes to further emphasise the idea that this was a different approach to marketing.
Website design
The visual metaphore of a fridge or bathroom cabinet, stocked with goods branded like crypto currencies, was intended to show that in the near future, buying crypto would be as normal as buying eggs or deodorant. We used the website to further make that point, and to showcase the agency's offer. Again, no pretentious agency waffle, just bold statements of fact.
Social media strategy
Social media was key to the agency's marketing strategy, and we churned out daring new posts almost daily: bold, in-your-face statements of fact, disruptor quotes, animated shorts, superhero cartoon characters, branded products.
