I created the AV Team Advertising Creative Review email newsletter to inform the markets and regions of the great creative work we were delivering across the company. Once a month we sent out a colourful and informative pdf overview to the central communications team.
The format was short and snappy behind-the-scenes insights into how we worked and what was happening in markets and brands far removed from each other.
The first ever issue showcased our work with brand ambassador and global soap superstar Ronn Moss, creating a series of TVCs for CasinoEuro in Finland. Then we presented a cool animated TVC for CaptainRizk.net in Canada.
We were working closely with the HR team to promote certain featured careers within the organisation, and our solution was to film a series of documentary-style films following various individual's journeys along their career path. Issue 2 focused on this important employer branding excercise.
Issue 3 focused on our activities to create marketing material for Betsafe.net in Canada, where we delivered three TVCs for this iconic brand.
Issue 4 was a deep-dive into the CaptainRizk.net brand, on the launch of the second TVC using the same retro comic-book animation style.
I had come up with the idea of being proactive in advance of the upcoming Euro football tournament, and presented a fully modular and brandable visual concept which could be localised by brand, message and media channel. Issue 5 looked into the process in detail.
Issue 6 took a long look at the Fast Withdrawals campaign we had been running in Denmark for two years. Each of the four TVCs looked at different aspects of having to wait before you could celebrate your teams victory. A very popular and successful campaign for NordicBet!
Issue 7 looked at the varied work we had delivered for the Finnish market. An OLV for their online casino felt premium and stylish, and we also created a motion graphic film showcasing Casino Winner, using a Tron-like arena concept.